Viral…errr, I mean Word of Mouth Marketing…errr, I mean Viral
February 24th, 2009
I’ve been doing a bunch of reading lately on Viral/Word of Mouth Marketing. Concepts are simple, have been known (if not called the same thing) for centuries. Just pick a religion and you’ll see an example of a long running and very effective word of mouth marketing campaign. In fact a lot can be learned about viral marketing from the history of religion; but we are not here for religion.
I’ve put together a list of reasonably priced books (thanks Fannie Mae and Freddie Mac) for your reading pleasure.
Viral Marketing: Potential and Pitfalls
The Secrets of Word-of-Mouth Marketing
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